Today’s Contemplation: Collapse Cometh XCI

Steve Bull (https://olduvai.ca)
3 min readJan 16, 2023
Monte Alban, Mexico. (1988) Photo by author.

Mainstream Green Narratives: It’s About Selling More Industrial Products

A follow-up to Contemplation LXXXIX that responded to the idea that if enough people found true contentment and happiness by cooperating with others, humanity would discover a ‘oneness’ that could ‘achieve truly coherent action’; all within the context of pursuing a ‘sustainable’ future. The individual that shared this notion added a link to a UK House of Lords publication as a follow-up, suggesting it demonstrates ‘an evolution of ideas’. The following is my response after reading the document.

Skimmed through the document. Here are a few clues as to why what is written will not and cannot work, and, in fact, will exacerbate our overshoot:
“…through adopting new technologies…[that] will bring…economic benefits.”
“… through technological innovations and their uptake…[by] making it easier…to adopt new technologies…”
“…focus [upon]…adopting ultra-low emission vehicles…low-carbon heating technologies…”
“…several positive trends such as…growing uptake of electric vehicles…”
“…stimulate investment and innovation…”
“…focus on the rollout of low-emission vehicles…”
“…new developments [of public transportation]…”

Then there’s the entire mythical narrative around ‘net zero’ and achieving it via non-renewable, renewable energy-harvesting technologies and their associated industrial products (when really it’s about dependence upon unproven technologies and manipulative accounting). And one way of achieving this is the ‘phasing out’ of fossil fuel-based products (conveniently leaving out the inconvenient facts that ‘green/clean’ energy products rely heavily upon fossil fuels both up and down their production, maintenance, and disposal/reclamation industrial processes).

While there is much, much more in the document, these examples point to the undeniable fact that much of what is being proposed relies upon the (mandated?) adoption of ‘green/clean’ industrial products, and the continuation of, for the most part, our status quo systems. They’re simply tweaked a bit to reduce our cognitive dissonance.

Much of the document relies upon marketing/propaganda to drive behavioural change, learning from what was achieved without much pushback during the pandemic. In fact, I get the sense that the document is a stepping stone (slippery slope?) towards what some analysts have predicted: widespread pandemic-type lockdowns in the guise of combatting climate change.

And I cannot help but interpret this as further confirmation of my growing belief that this is primarily (totally?) about narrative control and forced adoption of industrial products by those who own/control the industries and resources as they attempt to consolidate/maintain/enlarge their slice of an ever-shrinking economic pie as we increasingly bump up against the limits to growth on a finite planet. To say little about the blindness to the many layers of our predicament, especially when it comes to energy and other finite resources.

My ‘fear’ is that we will do almost exactly what is outlined here because rather than challenge or disrupt the status quo power and wealth structures of the globe’s ruling caste it actually enhances them; but, as demonstrated in this document, can be wrapped up in a veil of ‘green’ and marketed to the masses as another beneficent policy/action by the ruling class for the masses. Perhaps this image sums it up best:

If you’ve made it to the end of this contemplation and have got something out of my writing, please consider ordering the trilogy of my ‘fictional’ novel series, Olduvai (PDF files; only $9.99 Canadian), via my website — the ‘profits’ of which help me to keep my internet presence alive and first book available in print (and is available via various online retailers). Encouraging others to read my work is also much appreciated.

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Steve Bull (https://olduvai.ca)

A guy trying to make sense of a complex and seemingly insane world. Spend my days pondering our various predicaments while practising local food production...